Marketing your online presence

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Before starting these blog, we would like to request all of you if you haven't read our last blogs then please go back read them, otherwise you will not be able to understand properly.

Let's get started

So you've established your online home, and now looking for the ways to bring more customers to your virtual front door.
Let's discuss some great strategies to do just that, using search engines, other websites, social media and email.

There are a few ways to do it using digital media. Let's start with search engines.
When people type something in a search engine, they're letting it know exactly what they are looking for. If you offer relevant services and products, search engine will show your business in the search results.

Now, there are two main ways you can use search engines,  and we have got lots  of information to share on both. The first is search engine optimisation, or "SEO", which helps you promote your business in the unpaid search results. The second is search engine marketing, or "SEM", which lets you buy ads space in the search results.

SEO is all about getting your site in front of the right people, who are searching for your products and services. Now, there are lots of ways to do this. We'll explain them in detail later on, but the key is knowing what words people actually type in the keywords. They are the most relevant words to your business. Understanding these, will help to improve how you show up when these words are searched.

SEM, on the other hand, is when business pay to advertise to people searching for specific keywords online. Most major search engines use an auction system, where lots of different businesses compete to show their ads by bidding on the keywords they'd like to target.

Search is a great way to reach people, but we do lots more on the internet. We read news, check sports scores, browse recipes, watch videos and generally browse lots and lots of interesting content across the web. Along side all of this content, you might see ads. This is called "display marketing".

Display ads everywhere online, and come in many formats, like text, images, video and ads you can click on and interact with. They can be great way to get your message out there and you are able to choose the people you to see your ads and the websites and pages you would like them to appear on.

Social media sites like Facebook, Twitter or Google+ give another option for boosting awareness of your business, and they are especially useful for building relationships with customers. On most networks, you will  create pages or profiles for your business. You can then connect with lots of people by starting meaningful conservations and sharing contents you have created whilst growing your business's online social life.

Before we wrap this up, let's not forget one more pretty important way businesses can use digital : Email marketing. We are not talking about junk email or spam that clutters up your inbox, but sending relevant information and offers to people who have already said they'd like to hear from you.
You can get people to sign up or "opt in" to receive emails from you. Then the rest is up to you. You can coupons to people who have made an appointment on your site, advertise special events or promote sale items.

Knowing all the ways you can find people online knowledge how they can find you can help launch your business big time. The more types of digital marketing you try, the more opportunities you'll have to reach you most valuable customers, wherever they happen to be in the digital world.

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Comments

  1. VomailAugust 22, 2019 at 2:17 AM

    I had such a nice time reading these details. I also think that by securing a good online presence can help you secure very good reputation in the marketplace. I also have been learning the latest marketing methods such as twitter, insta and facebook ads management. Hoping that these will help us grow the audience base.

    ReplyDelete

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