Your Online Goals

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It's time to talk about online goals.

Every business have different objectives. It's good to know exactly what you want to achieve online, as it can help you to set the right priorities and put your plan into place because you don't want to feel too overwhelmed.

There are lots of clear ways digital can help your business, such as building relationships on social networks, selling online, finding new customers or keeping the existence ones.

It's good to start by asking yourself a simple question : Why exactly do I want to be online ?

Imagine you own a café, your ultimate goals could be to sell more coffee and sandwiches and tempt people to try daily specials and other items from your menu.  But before anyone can walk through your door, they have to know you exist. This is a great goal digital can help you.

So let's start with that one : getting the word out in the digital world. One easy win is listing your business in local online directories. So when people look for a local café on search engines or online maps, your business will show up. Then, you might decide to build a website to share information about your business.

This could be things like your opening hours, your location, your prices and the services you offer. Maybe even photos and videos that could entice new customers to walk through your door. You could set up a social media page like on Facebook, Google+ or Twitter, where you could post photos of your creations, offer special deals and really connect with your customers.

As you start achieving these goals and more people become aware of you, your goals naturally evolve, and you might want to shift your focus towards turning your visitors into paying customers. You could add new feathers to your site, like making reservations, a review section where people can say things about you or even an online order facility.

Now that you are using digital to attract visitors and turn them into customers, you could start expanding your business by investing in online advertising. Whatever your ultimate digital goals are or those where you currently stand, You priorities will naturally change and grow with your business.

Now to make sure you are meeting your objectives, it's really important to measure your progress along the way. This is called analytics. Analytics lets you know what's working well and what could be tweaked.

With digital you have got lots of options for measuring your success.

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