Introduction to Digital Marketing
Today, our
online experience is so much more than just clicking emails. From talking to
friends and family to doing the weekly food shopping, discovering new holiday
destinations and researching things to do locally, the online world is very
much a part of our daily lives.
As the time
we spend online increases, so do the digital opportunities available. The
online experience is constantly evolving thanks to content creator, business
and app developers who are able to find
new and innovative ways to help us shop, learn, and connect.
So whether
you own a business yourself or would like to work for one, now is the great
time to jump in and see how you can get involved in the digital world. But where do you start ?
Right here,
We provide you with a simple way to navigate digital marketing concepts and
gain the knowledge you need to feel confident. Whether it’s content marketing,
online advertising , mobile marketing or selling products online. We have
organised it into bite-sized lessons and quizzes, so that it’s easy for you to
either pick up new skills or brush up on your existing knowledge.
Learn how
to build an online business strategy, improve how a website ranks on search
engines, and use analytics tools to understand online performance. Whatever
your interest , there’s a topic here to help you meet your online goals.
Stay tuned
with us for another topics of the Digital Marketing.
Check Your Knowledge
Doing
business online brings lots of fantastic opportunities – it can really help
your company in new and exciting ways.
Once your
business is online, What opportunities can you take advantage of ?
1 : Finding
lots of new customers – everyone’s online these days
2 : Selling
your products or services straight from your website or app
3 :
Delivering targeted advertising to customers
4 : Saving
money on your heating bills
5 :
Learning more about what your customers love
6 : Using
analytics to power your online sales
Comment the 5 right answers according to you and we will let you know the answers in our next blog.
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READ MORE
- Taking business online
- Benefits of online strategy
- Website design do's and don'ts
- Make your website easy to use
- Websites and your business goals
- Key website ingredients
- How websites work
- Choosing your online presence
- Analyse and adapt
- Marketing your online presence
- Your first step in online success
- Your online goals
- The digital opportunity
- How to stand out from competition
- Understanding customer behaviour
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