Building your online presence

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We're going to look at the first step to going digital : stacking your claim online.

You have got lots of option for building a digital presence, including things like local listings, websites, mobile apps and social media. If you get these basics right it could make a world of difference. These days, it's easy for anyone to make a home online. But while a website might be the first thing that comes to mind, you don't necessarily need to start there.

Let's say you are a café owner, for example. Your first to finding customers online, and being fund online, might be to list your shop n local online directories like "Google My Business".
Then when someone searches google for cafes in your area, you will appear in front, No website required!

You could also start a Facebook page to give potential customers a glimpse into your business and what you can do, like photos and videos of some happy customers who are having your delicious hot chocolate drink.

If this is all a bit much, don't worry. We have got lots of log coming here to help you explore social media in more details. There's a lot you can so without a website, but at some point you might want to build a home of your own on the web : a one-stop shop where your customers can find everything they need to know about you online.

Great! Let's get going.

The most important thing as you start to plan your site is to think about what you want people to do there. For example, do you want them to call you ? If so, include your phone number prominently on every page. perhaps you want them to find your physical shop. Well, include a map and driving directions. Maybe you want them to give feedback or write reviews. That's a feature you can build.

Lastly, you might want them to actually buy products from you online by placing an order and submitting a payment. That's called "e-commerce", and there are a range of options from simple to complex that we'll discuss in more detail in other videos.

Websites aren't the only online homes any more. These days, many businesses create mobile apps for customers that they can keep their smartphones or tablets. Apps open up all kinds of digital doors. For example, you can create loyalty programmes or automatically send reminders about upcoming appointments.

Right, to be clear, if you want people to find you on the web, you need to stake your claim online. That can be a listing in a local business directory, a presence on social media sites, a simple website or one with e-commerce, a mobile app or all of them.

Whatever you choose, this is the place where people find you, get to know you and hopefully become your customers.

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