The Digital Opportunity

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It’s never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breath of opportunities in digital in this blog we will look at.

  • The core components of a digital presence
  • How they relate to your business
  • How to get started
Let’s get started

So you’ve seen how digital has transformed our daily lives in our last blog, now let’s get practical.

What do the growing number of online opportunities actually look like for you ?

In this blog, we’ll discuss the core components of digital, how they relate  to your business and how to get started.

Let’s say you’re a retailer whose business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence –but now you want to take your business to the next level. How will being online help your business succeed ?

One of the biggest advantages to being online is reaping the benefits of search. Having a digital presence means you’ll be visible when people go online and search for a business like yours.

So let’s assume someone searches for “designer boutiques”, and your store appears in the results. How can this benefit your business ?

Well, the possibilities are virtually endless. When a customer clicks a link to your website, there’s so much they can learn about you. They might watch a video you posted about new upcoming fashion that demonstrate your knowledge. They could read testimonials from happy customers. They might look through your pricing guise, find your store on a map or find out that you offer free stitching services for the first customers. May be they’ll fill out a form to ask a question. They might click over your social media sites, where they’ll find even more tips, photos and videos.

You might not start by having all these feathers on your website, but these examples should give you a sense of the many ways you can benefit from being online.  And guess what ? There’s more.

Your online presence can also give you valuable insight into prospective customers, what they want and how to give it to them. Digital allows you to show targeted advertising to people right when they are look for what you offer. For examples, using search advertising, you can show ads to potential customers, such as people searching for “wedding wear in kolkata”. You can also restrict the ads to show within a certain geographic radius of your shop.

You can learn to use analytics tools to find out if peoples clicked on your ad, visited your site and took certain actions, like filling out a form, or watching out a video.

Exciting, Right ?

But how do you get started ?

Well, first : don’t be intimidated. The tools and technology available today are easy to learn, easy to use and east to acquire. Many are even free.

In fact, for many businesses the biggest challenge to being online isn’t getting used to the tools, but putting together a plan. We’ve got lots of upcoming  blogs that are going to help you do just that, but let’s run down a quick list of the major things you want to consider.

The first is scope. Web, mobile, social - there are so many options. Where do you want to start, and where do you want to go ?

 Next is technology and content. Decide if you’ll handle the technical and creative aspects of the site yourself, which may take more time, or get help, which may take more money.

Finally, you’ll want to consider cost and time. Set a realistic budget and an achievable schedule with clear milestones, and commit fully to both.

Every day, thousands of small business owners are making the web work for them. The opportunity to reach customers from around the corner and around the global is too big to ignore.

It’s time to take the plunge and go digital.

The answer of the question asked in the previous blog is :

1 : Finding lots of new customers – everyone’s online these days
2 : Selling your products or services straight from your website or app
3 : Delivering targeted advertising to customers
4 : Learning more about what your customers love
5 : Using analytics to power your online sales



Comments

  1. bellacollinsAugust 15, 2019 at 10:30 PM

    Interesting and very knowledgeable! I also know that online marketing is going to help you get positive results in form of the increased credibility of your brand as well as improved sales. I am so glad that I am using famous social media platforms and now thinking to start using business text messaging service as well. Do you think bulk SMS method will help me?

    ReplyDelete
  2. Anurag ChauhanJanuary 21, 2020 at 4:24 AM

    hey admin
    Computerized Marketing is tied in with publicizing your items or administrations through advanced channels, for example, sites, web crawler, email, online life or cell phones. Advanced Marketing arrangement rearranges your showcasing needs and assist you with associating with your crowd around the world.
    Regards


    Anurag

    ReplyDelete
  3. AnonymousJuly 13, 2023 at 10:52 AM

    Digital marketing provides businesses with a platform to engage directly with their customers. Social media platforms, email marketing, and online communities allow businesses to interact with their audience, gather feedback, and address customer queries promptly. By fostering these relationships and delivering personalized experiences, businesses can build trust, loyalty, and long-term customer relationships.
    Best Digital Marketing institute in Sarojini Nagar

    ReplyDelete
  4. paramchauhanSeptember 9, 2023 at 2:55 AM

    Best Digital Marketing Institute in Rajouri Garden

    ReplyDelete

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