Learn Digital Marketing

We're going to look at the first step to going digital : stacking your claim online. You have got lots of option for building a digital presence, including things like local listings, websites, mobile apps and social media. If you get these basics right it could make a world of difference. These days, it's easy for anyone to make a home online. But while a website might be the first thing that comes to mind, you don't necessarily need to start there. Let's say you are a café owner, for example. Your first to finding customers online, and being fund online, might be to list your shop n local online directories like "Google My Business". Then when someone searches google for cafes in your area, you will appear in front, No website required! You could also start a Facebook page to give potential customers a glimpse into your business and what you can do, like photos and videos of some happy customers who are having your delicious hot chocolate drink. I...

It's time to talk about online goals. Every business have different objectives. It's good to know exactly what you want to achieve online, as it can help you to set the right priorities and put your plan into place because you don't want to feel too overwhelmed. There are lots of clear ways digital can help your business, such as building relationships on social networks, selling online, finding new customers or keeping the existence ones. It's good to start by asking yourself a simple question : Why exactly do I want to be online ? Imagine you own a café, your ultimate goals could be to sell more coffee and sandwiches and tempt people to try daily specials and other items from your menu.  But before anyone can walk through your door, they have to know you exist. This is a great goal digital can help you. So let's start with that one : getting the word out in the digital world. One easy win is listing your business in local online directories. So when pe...

It’s never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breath of opportunities in digital in this blog we will look at. The core components of a digital presence How they relate to your business How to get started Let’s get started So you’ve seen how digital has transformed our daily lives in our last blog, now let’s get practical. What do the growing number of online opportunities actually look like for you ? In this blog, we’ll discuss the core components of digital, how they relate   to your business and how to get started. Let’s say you’re a retailer whose business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence –but now you want to take your business to the next level. How will being online help your business succeed ? One of the biggest advantages to being online is reaping the benefits of search. Having a digital presence means you’ll be vis...

Today, our online experience is so much more than just clicking emails. From talking to friends and family to doing the weekly food shopping, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives. As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creator, business and app developers   who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, now is the great time to jump in and see how you can get involved in the digital world.   But where do you start ? Right here, We provide you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it’s content marketing, online advertising , mobile marketing or selling products online. We have organised it...