Learn Digital Marketing

In this lesson we'll talk through some crucial early decisions you'll make about your website : choosing a website name, and planning how your site is structured. The goal is making it easy for customers to find their way around and get what they want - because a happy customer equals a more successful business, right ? Ready to go ? First stop : your domain name. That's what people will type into a web browser to find you. When choosing a domain name, you first need to check if the one you want is available. There can only be one "tastybakery.com" on the web, for example, and if someone has already claimed it, you won't be able to use it. So how do you know if the name is taken ? Just do a search for "domain register" and click on one of the results. There should be a tool on the site that let's you see if someone is already using the name you want - and if they are, it may suggest another similar name that's available for you to use. ...

Welcome to our lesson on how websites work. we'll run down the basics(without getting too technical, I promise!) on websites servers and domain names, what they do for you, and how to find what you need to get started. A website is your business's home on the internet. it's where potential customers can come and learn about your business and what it has to offer them. Let's say you decide to open a bakery in the real world. First, you'd have to rent a space to house it, right? well, a website is no different, only you're not renting space in a posh locality, you're renting space on a server. There are loads of services out there that take care of this automatically. But here's a quick overview, so that you can have a idea about what's happening behind the scenes. OK, hang with us. Here comes a bit of technical information. A server is a computer connected to the Internet with software that allows it to store or "host" the pieces of yo...

In this lesson, we'll introduce you to all the with which ways you can create an online presence, from websites and social media to local business listings and review sites.  The most obvious way to go digital is with a website. Early websites weren't much more than online brochure that described the who, what and where. But today's websites can do much more. Your site can help people to research, chat with experts, read customer reviews, watch videos, by things, track orders and much, much more. If you decide that a website makes sense for you, the key is to think about what your site actually needs to do in order to support your business goals. We've got a whole lesson coming up where we'll talk about that in detail. But for now, don't worry about whatever today's shiny new technology is if it's not going to directly contribute to your goals. Of course, it's also possible to do business online without a website. If you own a bakery, for exa...

By now you know how important it is to figure out what you want to get out of digital media, how to establish your online presence and start using digital marketing to drive people to your digital home. But it's also important to make sure that your digital plan is geared towards the long haul. Let's go over a few ways to do that : setting realistic expectations, tracking your results and adapting to changes in technology and your industry. The first thing to remember : don't expect too much too soon. It can take a bit of time to set up your digital presence and get noticed online. So is you're a café owner launching your very first website, your online for the freshly baked cupcakes and muffins probably aren't going to go through the roof straightway. It takes time for search engines to find you, and for you to implement and improve your digital marketing plan. So try not to set unrealistic goals you're unlikely to meet. A crucial part of any online pla...

Before starting these blog, we would like to request all of you if you haven't read our last blogs then please go back read them, otherwise you will not be able to understand properly. Let's get started So you've established your online home, and now looking for the ways to bring more customers to your virtual front door. Let's discuss some great strategies to do just that, using search engines, other websites, social media and email. There are a few ways to do it using digital media. Let's start with search engines. When people type something in a search engine, they're letting it know exactly what they are looking for. If you offer relevant services and products, search engine will show your business in the search results. Now, there are two main ways you can use search engines,  and we have got lots  of information to share on both. The first is search engine optimisation, or "SEO", which helps you promote your business in the unpaid sea...