Learn Digital Marketing

In this lesson, we’ll cover how setting and tracking specific goals can help you understand and improve business performance. You’ll also learn about Key Performance Indicators and how these can be used to evaluate the effectiveness of processes most important to achieving your goal. Let’s dive in: Key Performance Indicators, or KPIs, are quantifiable measurements used to focus attention on the metrics most important to meet business goals. They are also useful in helping a team understand how progress will be tracked and measured. There are many ways to construct KPIs, but they should all be measurable, practical, achievable, and provide direction. So what does a KPI look like in the real world? Meet Ryan. He owns a chain of fitness centres called ‘Fit Gym’. He needs to make sure that he has enough customers to keep the business growing. To do this, Ryan wants to sign up at least 50 new members per gym a month. This would be his goal. To help achieve this goal, Ryan now needs

Healthy competition keeps us on our toes and increases our drive for success. In this lesson, we’ll explore how to identify what makes a business stand out online, why you should be checking out your competitors, and what tools can help you get ahead of the game.  Let’s start with this question: what makes you stand out? Imagine you own a basketball gear shop.  What would make your brand distinct compared to other sports shops selling basketball equipment? Maybe your shop’s exterior is painted in bright red, or you have an eye-catching window display, or perhaps you’ve even hired someone to shoot some hoops outside to grab people’s attention as they walk by.   As a physical store you need to stand out. The same is true in digital. When we identify what makes us different from the competition online, we call that our Unique Selling Point, or USP.  A Unique Selling Point is a clear statement that describes the benefits you offer, how you might solve your customer’s needs, and what d