Understanding customer behaviour
Customer's are the key to success, which is why understanding and nurturing them is so important. In this blog, we will look at the importance of customer touchpoints, how to use them to map the journey customers take online, as well as how improving experience can help you achieve your goals. So how can you make a customer's experience better ? Let's start by explaining customer touchpoints and why they're important. A touchpoint is any stage when a customer, or potential customer, comes into contact with a business. Touchpoints are used a lot in offline business, particularly in retail. They can be receipts, bags, signage, customer service counters, and many other points along the way. Online, they can be a valuable way for businesses to build brand loyalty and trust. When a customer encounters a touchpoint multiple times, such as online ads,this provides consistent value and creates ongoing positive associations with a brand. While people don't all look